Great article on how Call Tracking can assist to optimise your conversion tracking.
To find out how Call Tracking can help maximise your offline conversions, contact Jet Interactive
Top 7 things your search marketing agency should be focusing on now
Call Tracking comes in at....
6. Tracking Phone Call Conversions.....
To find out how Call Tracking can help maximise your offline conversions, contact Jet Interactive
§ Does your web marketing generate phone calls?
§ Do phone calls to your business generate revenue?
§ Does a certain search, page or section of your website cause visitors to pick up the phone?
§ Does your site promote phone calls for visitors who prefer to contact you over the phone?
§ Do your customers end up purchasing offline?
If you answered YES to any of these questions, you can benefit from call tracking. Contact us for more information about How Call Tracking can help increase your ROI, Marketing Effectiveness and Jet Call TrackerTM.
We have spoken before about the use of Call Tracking with SEO and PPC campaigns, here is an brief article about how UK based company Social Media Marketing are using Call Tracking to enhance their conversions from SEO and PPC advertising. Some of our customers are reporting that in between 50% and 80% of their SEO and PPC conversions are coming offline and by integrating Call Tracking into their campaigns they are now capturing more leads and converting more sales.
Contact us for more details on how Jet Interactive can help you maximise the returns from your SEO and PPC Campaigns.
Ed Reese's post is one of the best reviews on the culture of analytics that is slowly but surely taking over every part of our business culture.
There are some great resources listed here and I love is diagrams.
Enjoy
