Why Your Phone Number Is A Crucial Search Marketing Component gives us great insight into why call tracking is a critical component for Search Marketing. Here are a few of the main points, for the full article click the link.

·         For many products and services, such as insurance, auto repair, plumbers or even florists and the bakery, a phone call to a local shop has been, and will likely always be, the best way to match consumer with merchant. Even with ready access to the web, these industries—and many more—thrive on phone calls to generate business and sales.

·         Now, a full decade into the new millennium, the telephone call and person-to-person verbal connection are stronger than ever, thanks to ongoing advances in internet and mobile technology. As the PC and phone converge, making calls from an internet search is easier than ever—all it takes is one click to call.

·         Being able to call directly from an online search is becoming more and more convenient. With the rise of software and web-based VoIP services consumers can make these calls more easily than ever with just one click. Whether getting an insurance quote or finding contractors for home repair, using the phone has remained the primary way to make appointments and reservations, order local goods and buy services.

·         Phone calls have always, and will likely continue to, lead to actual sales five to 10 times as often as internet surfing and clicking do. To take advantage of these changing consumer patterns, marketers need to identify how to get their advertisers—and their phone numbers—in front of buyers.

Jet Interactive is helping Australian based Search Marketers measure the offline response to their search campaigns through the use of Jet Call Tracker. Jet provides all the technology, billing and reporting to allow any online marketer to get into Pay Per Call.