An interesting perspective by Al DiGuido on the future of marketing and advertising agencies.
Especially, point #2: Analytics will decorate the Trophy Mantles. If this is correct, it can only mean good things for Call Tracking, Conversion Tracking and ROI focussed Marketing.
Just as interesting are the comments below the article that seem to have polarised the marketing community around the globe.
Kelly McGuire from TMCnet gives a quick how and why companies should be using Call Tracking technologies to enhance their advertising and help drive their sales.
Call Tracking is a growing trend around the globe, including in Australia, where we are seeing companies become increasingly aware of where to allocate their advertising budgets and what is reaping them the most rewards. Especially, as the gap between online and offline marketing is closing and the need to monitor these response rates in increasing.
A very interesting article from Brent Turner, from Marchex, about how the use of smart phones and the growth of mobile digital advertising is leading to a dramatic increase in responses via phone calls to digital media.
It just makes common sense. If you have just found what you are looking for online via your smart phone are you going to fill in a fiddly online form or simply press ‘Call’?
This growing trend is another reason why phone calls are increasingly becoming the most important metric to measure in the digital industry.
To find out more about measuring Digital to Call metrics in Australia visit us at www.jetinteractive.com.au
