The Pros of Phone Call Tracking : explores the benefits of using call tracking including:

                Increased conversion rations

                Better PPC management

                Increased Sales visibility

To find out how Call Tracking can help maximise your offline conversions, contact Jet Interactive

There has been lots of positive response to the session at SMX West: Measuring How Search Ads Drive Offline Conversions (follow link to an article by Virginia Nussey)

Tweets include:

                Calls are most valued leads; 65% say calls most valued leads, calls convert 4x+ the rate of clicks, 40% calls from mobile @marchex 

                System(s) that track individual keywords that lead to the phone call from @nadirh

                From the audience: 5% form conversion, 80% phone conversion (via call tracking); medical vertical @juney

                @ProminentPlcmnt: Amazing how much business intelligence you can pull out of calls

                It is a HUGE mistake to optimize your campaigns based on only partial data (only online conversions). @nadirh 

                Why track SEM to offline convs? Offline leads r more likely to>sale.

To find out how Call Tracking can help maximise your offline conversions, contact Jet Interactive

Jeff Tirey discusses the advantages of Phone Call Tracking with Web Analytics Integration.

• Web analytics users have a single source of measurement of both online web activity and offline phone calls
• PPC Managers gain offline phone call conversion insights, which can be used to better adjust keyword bidding campaigns
• Online marketing campaigns, such as paid search, can now specifically serve customers who traditionally require offline phone call conversions while still enjoying web analytics measurement of campaign ROI
• SEOs/SEMs can now better understand the full results of their work by measuring offline phone call activity alongside online web activity
• Since the URL the phone server will visit is defined by the user, a variety of URL tagging techniques can be used to easily associate the phone call with a particular marketing campaign in ways similar to tracking of outside email marketing, banner ads, and other custom campaigns

For all your Australian based call tracking needs, contact Jet Interactive.

Great Article about the way to track your offline conversions:  Offline Conversion Tracking: The Missing Metric

Jet Interactive provides Call Tracking Numbers and our FREE analytics tool, Jet Call Tracker^TM and can assist you with all your Call Tracking needs.

By implementing a call tracking tool to monitor the offline conversions from any of your PPC and SEM campaigns, you are now able to pin point exactly the search keyword/phrase that results in an inbound phone call.

The importance of tracking the keyword source of inbound phone-call-leads is clearly apparent to SEM marketers operating in highly competitive verticals, for example the Travel, Finance and Insurance industries. Giving them the ability to accurately measure the profit performance of a search keyword results in efficient and profitable ad-spend.

Bridging the offline conversion gap that currently exists for many SEM agents is critical, especially for those who rely heavily on inbound phone calls as a lead source. With up to 43% of all calls coming from online search, it is surprising to learn that a number of supposedly, non-converting and unprofitable search keywords were in actuality, quite the opposite. These so called 'bad' keywords are actually responsible for generating highly valuable, inbound phone calls. This offline conversion information is priceless due to the insight it gives to SEM response rates and as a result many savy SEM agents are now truly able to measure & increase the ROI on ad-spend.

To learn more about Call Tracking and its uses for performance marketers, contact Jet Interactive.

A great post from Alan K'necht about the importance of tracking your off-line conversions.

Jet Interactive can provide all your Australian Call Tracking and Analytics needs to start monitoring your off-line conversions.

§  Does your web marketing generate phone calls?

§  Do phone calls to your business generate revenue?

§  Does a certain search, page or section of your website cause visitors to pick up the phone?

§  Does your site promote phone calls for visitors who prefer to contact you over the phone?

§  Do your customers end up purchasing offline?

If you answered YES to any of these questions, you can benefit from call tracking. Contact us for more information about How Call Tracking can help increase your ROI, Marketing Effectiveness and Jet Call Tracker^TM.  

In today's increasingly technology-driven market, there are incredible opportunities for savvy marketers looking to enhance the online-offline relationship with their customers. However, many are struggling in their ability to execute holistic, multi-channel campaigns. Especially when trying to track the offline conversions from online campaigns. This shortfall stems primarily from the inability to piece together customer behaviour from both their online and offline worlds. Call Analytics helps Marketing Managers bridge that gap, reaping huge rewards including stronger conversions, better ROI, and greater insight into customer behaviour. But possibly the largest reward is that you and your marketing team will able to consistently make better decisions.

Implementing call analytics into your multi channel campaign allows you to monitor your most effective channels including the offline conversions from online marketing. With a large proportion of customers now engaging in a research online buy offline mentality (up to 80% of all buyers), savvy marketing executives are now implementing Call Analytics to help monitor this trend and to enhance their campaigns, ultimately increasing their overall ROI.

While almost all companies with online marketing initiatives utilising a web analytics tool. Only a small fraction, currently use Call Analytics to accurately track the source of their leads. For those not using Call Analytics, the result is a false sense of the true online and offline ROI, and in most cases they are actually getting less credit than they deserve. When used in conjunction with Web Analytics, Marketers get a true understanding of the overall response. Providing details of where sales are originated, helping to connect with the most active markets and generating an amazingly successful way to view and evaluate marketing expenditure. This style of integrated approach to measuring online and offline media, gives marketers are significantly increase in the effectiveness of their marketing.

For some website visitors, the phone is familiar and they want personal contact. Helping build their trust in the company, or adding to the legitimacy of the business. Many still use the phone especially when purchasing something that is perceived to be complex or has options away from the standard. Also, the phone increases the conversion of leads as customers calling are typically in a buying mode as the majority of their research has been done online.

Call Analytics allows you to measure the response rates for all executions in a campaign. By placing dedicated call analytics numbers across various campaign mediums such as DM, Print and online marketers can evaluate the effectiveness of the different types of direct response advertisements. Providing valuable insight into overall response rates, and new Geographic or Demographic markets. Using Call Analytics in association with Dynamic Landing Pages is the most effective and efficient way to capture what marketing is driving the calls. Allowing you to track your campaigns uniquely to suit your business, either by Keyword, Ad groups or Campaign medium.

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