With the online media sector growing year on year it is no surprise that this marketing sector has now become the main driver of phone calls to your business. In many cases 68% of all calls to your business are generated by your online marketing efforts.* However, one of the main issues for online marketers has been that ability to track and attribute these call back to the marketing campaign that drove the call or even realising that your customers prefer to call as opposed to filling in a form or sending an email etc.

In a recent talk about Call Tracking and it uses for Marketing Agencies, at the SDMA monthly meeting, Stacy Williams from SEM agency Prominent Placement highlighted how surprised both the agency and client were to learn that 71% of all their leads are coming in over the phone.  But more importantly, without the introduction of Call Tracking on the campaign, she would have been making decisions based on only 29% of the data available. Call Tracking allowed them to see 100% of the campaign data and a 100% increase in the leads driven to the client.

Another great example of how Call Tracking has helped SEM agencies to increase the ROI for the clients is Melbourne based agency Webdynamic, who utilised Jet Call Tracker to see a 35% increase in the leads driven via to their Clients PPC campaigns.

It is now clear that Call Tracking has become an integral part of any SEM campaign and as Sally put it “as an agency, we always want to be able to take credit for everything we’re generating. If that allows us to make smarter decisions on behalf of our clients, generating more customers and revenue for them, that’s what makes this business truly rewarding.”      

Jet Interactive is helping Australian based Search Marketers measure the offline response to their search campaigns through the use of Jet Call Tracker. Jet provides all the technology, billing and reporting to allow any online marketer to get into Pay Per Call.

*Jet Interactive study – Sept 2009.

Fascinating article from a US based e-magazine in relation to Phone Call Tracking and it's use for Car Dealerships. Phone call conversion tracking, especially for high value or complex purchases such as cars, helps realise greater ROI of your campaigns and closes the gap between online-offline responses.

Jet is noticing this is an increasing trend here in Australia. One of our clients, a large QLD based dealership, has recently implemented Call Tracker to their campaigns and are getting great insight into the information provided in the reports.