Kelly McGuire from TMCnet gives a quick how and why companies should be using Call Tracking technologies to enhance their advertising and help drive their sales.

Call Tracking is a growing trend around the globe, including in Australia, where we are seeing companies become increasingly aware of where to allocate their advertising budgets and what is reaping them the most rewards. Especially, as the gap between online and offline marketing is closing and the need to monitor these response rates in increasing.