Jet Interactive - Call Tracking Overview - YouTube
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Filed under: keyword to call
Call Tracking - SEO and PPC Conversions
We have spoken before about the use of Call Tracking with SEO and PPC campaigns, here is an brief article about how UK based company Social Media Marketing are using Call Tracking to enhance their conversions from SEO and PPC advertising. Some of our customers are reporting that in between 50% and 80% of their SEO and PPC conversions are coming offline and by integrating Call Tracking into their campaigns they are now capturing more leads and converting more sales.
Contact us for more details on how Jet Interactive can help you maximise the returns from your SEO and PPC Campaigns.
Keyword to Calls - Webmaster Radio
(download)
Interesting interview with Stephen Abbey - the Vice President of Mongoose Metrics regarding how easy it is to implement a Click Per Call tracking. If you are interested in understanding how easy it is to implement this for your business give the guys at Jet a call. Jet are the only call tracking company in Australia that can track the number of calls your website generates per keyword. Phone 1300 10 13 10 or visit us at www.jetinteractive.com.au <http://www.jetinteractive.com.au>
Webdynamic and Jet Interactive pilot first Keyword to Call study in Australia leads to 35% increase in sales.
Webdynamic and Jet Interactive pilot first Keyword to Call study in Australia leads to 35% increase in sales.SEO and SEM companies are always striving to optimise keyword selection to maximise their clients’ return for their online marketing budget. Keyword Website Visits Online Bookings Online bookings per Visit Phone bookings Phone booking per Visit Total Bookings Total bookings per Visit Jet Call Tracker is an online call analytics package designed to provide business owners, marketing specialists, advertisers and media with state of the art reporting tools that can measure every aspect of caller behaviour. Jet Call Tracker uses Unique Tracking Numbers to capture call information from both online and offline marketing that is then automatically displayed across a set of 50 interactive reports. About WebdynamicWebDynamic is a specialist internet marketing company serving high profile Australian clients like Qantas, NAB, CGU Insurance and Medibank Private. Using a holistic approach that combines all facets of digital marketing WebDynamic are not just an agency, but a full-service operator with a 10 year track record and a complete range of in-house capabilities and online infrastructure.
To accomplish this digital marketers traditionally study a series of online metrics such as keyword to online sales conversion. This is fine when the customer fills in an online web form but what if they pick up the phone and call in the enquiry or sale?
Up until now online marketers have assumed, or hoped, that customers’ offline behavior mirrors their online trends and so have optimised keywords with little thought to customers’ telephone behavior. With recent studies indicating that over 50% of all web generated enquiries are via the phone this assumption has significant margin for error.
WebDynamic – a leading Melbourne based internet marketing company specialising in search engine optimisation, have used Jet Call Tracker™ to measure the calls generated through their SEO and web marketing activities for over 12 months and had come to the staggering finding that 6% of all website generated leads came via the phone. With this in mind WebDynamic decided to go the next step and measure the exact number of calls each keyword group generated – this new marketing metric is known as Keyword to Call.
To do this WebDynamic integrated unique tracking phone numbers (UTNs) into their clients’ websites. Then depending on the keywords used by searchers a corresponding UTN is dynamically displayed through out the site. The call volumes per keyword are then tracked using Jet Call Tracker™.
The results were very interesting as demonstrated by the table below summarising a 1 month study of qualified visits for WebDynamic’s national client Discosource Professional DJs.
DJ hire 750 9 1.2% 15 2.0% 24 3.2%
Dance DJ 220 3 1.4% 7 3.2% 10 4.5%
DJ Packages 36 0 0.0% 2 5.6% 2 5.6%
Home DJ 81 1 1.2% 4 4.9% 5 6.2%
Mobile DJ 270 3 1.1% 17 6.3% 20 7.4%
Cheap DJ 81 1 1.2% 8 9.9% 9 11.1%
Party DJ 180 2 1.1% 11 6.1% 13 7.2%
Outcome. Online metrics only showed part of the story. Clearly call data must be measured to reveal the true story regarding keyword effectiveness and optimisation.
WebDynamic’s Carl Andersson “We realised long ago the importance of tracking the call volumes generated by our clients’ websites, but this latest Keyword to Call study proves that in terms of keyword optimisation we were still traveling blind. It is vital to establishing the relationship between keywords and calls if you are truly going to optimise online marketing spend. So far Keyword to Call optimisation has helped increase sales effectiveness by an average of 35% across our trialed customers, an incredible figure given the size of the overall investment.”
About Jet Interactive and Jet Call Tracker
Jet Interactive™ is a call analytics company and specialist telecommunications provider. Jet differentiates itself in the market place by providing what it believes to be one of the most advanced marketing and business intelligence tools – Jet Call Tracker™.
