Avinash Kaushik: Track Phone calls in "Blurring the Line: Non-Line Driven Analytics" for multi-channel marketers

Another great video from Avinash Kaushik speaking at a Think with Google summit about ways to tackle and quantify online and offline marketing for multi-channel marketing. He gives some great insight into the changing nature of offline vs online and how they interact, going on to cover strategies to measure and quantify these interactions from your customers.

Especially like “This is really, really, really cheap to do and if you’re not doing this for places on the internet where you spend money acquiring traffic, it might be a minor crime against humanity.” at 3:30

Jet Interactive is helping Australian based Multi-Channel Marketers measure the offline response to their multi-channel campaigns through the use of Jet Call Tracker.

Offline Marketing Ideas: Call Tracking in Flyers and DM.

7 Offline Marketing Ideas to Build Buzz for Your Business gives you a few ideas on how you can increase the effectiveness of your offline marketing, including the use of Call Tracking for DM and Flyer campaigns.

Jet Interactive can help you with all your call tracking needs for both your online and offline campaigns.

Integrate Social, Mobile, and Email Campaigns

Great article from Dan Forootan @ marketingprofs.com on the need to integrate your social, email and mobile marketing campaign as the gap between marketing mediums continues to blur.

Should you be using call tracking? 5 Quick Questions

§ Does your web marketing generate phone calls?

§ Do phone calls to your business generate revenue?

§ Does a certain search, page or section of your website cause visitors to pick up the phone?

§ Does your site promote phone calls for visitors who prefer to contact you over the phone?

§ Do your customers end up purchasing offline?

If you answered YES to any of these questions, you can benefit from call tracking. Contact us for more information about How Call Tracking can help increase your ROI, Marketing Effectiveness and Jet Call Tracker^TM.

Direct Mail still winning customers

Great article on the WSJ about how firms see direct mail is still a key driver for customer acquisition. Implementing Call Tracking with your DM campaign will given greater insight into your Campaign ROI and effectiveness.

Jet Interactive provides call tracking services to Australian based Direct Marketing Professionals to enhance their ROI and campaign effectiveness.

Track your offline marketing efforts - Call Tracking.

Laura Lake gives another great insight into the application of Call Tracking to track your offline marketing efforts.

Jet Interactive provides call tracking services to Australian based Marketing Professionals to enhance their ROI.

Australian Call Tracking & Reporting Blog

Marketing Call Analytics for both Online and Offline Advertising by Jet Interactive Pty Ltd

Filed under: Direct Marketing