A very interesting article from Brent Turner, from Marchex, about how the use of smart phones and the growth of mobile digital advertising is leading to a dramatic increase in responses via phone calls to digital media.

It just makes common sense. If you have just found what you are looking for online via your smart phone are you going to fill in a fiddly online form or simply press ‘Call’?

This growing trend is another reason why phone calls are increasingly becoming the most important metric to measure in the digital industry.

To find out more about measuring Digital to Call metrics in Australia visit us at www.jetinteractive.com.au