Great article on how Call Tracking can assist to optimise your conversion tracking.

To find out how Call Tracking can help maximise your offline conversions, contact Jet Interactive

There has been lots of positive response to the session at SMX West: Measuring How Search Ads Drive Offline Conversions (follow link to an article by Virginia Nussey)

Tweets include:

                Calls are most valued leads; 65% say calls most valued leads, calls convert 4x+ the rate of clicks, 40% calls from mobile @marchex 

                System(s) that track individual keywords that lead to the phone call from @nadirh

                From the audience: 5% form conversion, 80% phone conversion (via call tracking); medical vertical @juney

                @ProminentPlcmnt: Amazing how much business intelligence you can pull out of calls

                It is a HUGE mistake to optimize your campaigns based on only partial data (only online conversions). @nadirh 

                Why track SEM to offline convs? Offline leads r more likely to>sale.

To find out how Call Tracking can help maximise your offline conversions, contact Jet Interactive