The Pros of Phone Call Tracking : explores the benefits of using call tracking including:

                Increased conversion rations

                Better PPC management

                Increased Sales visibility

To find out how Call Tracking can help maximise your offline conversions, contact Jet Interactive

Jeff Tirey discusses the advantages of Phone Call Tracking with Web Analytics Integration.

• Web analytics users have a single source of measurement of both online web activity and offline phone calls
• PPC Managers gain offline phone call conversion insights, which can be used to better adjust keyword bidding campaigns
• Online marketing campaigns, such as paid search, can now specifically serve customers who traditionally require offline phone call conversions while still enjoying web analytics measurement of campaign ROI
• SEOs/SEMs can now better understand the full results of their work by measuring offline phone call activity alongside online web activity
• Since the URL the phone server will visit is defined by the user, a variety of URL tagging techniques can be used to easily associate the phone call with a particular marketing campaign in ways similar to tracking of outside email marketing, banner ads, and other custom campaigns

For all your Australian based call tracking needs, contact Jet Interactive.

A recent article on  dealermarketing.com gave a unique insight into the impact call tracking has had in the Automotive Retailing Industry. Many believe Call Tracking is one of the best ways to measure the return on investment from your marketing.

For all your Australian based call tracking needs contact Jet Interactive.

By implementing a call tracking tool to monitor the offline conversions from any of your PPC and SEM campaigns, you are now able to pin point exactly the search keyword/phrase that results in an inbound phone call.

The importance of tracking the keyword source of inbound phone-call-leads is clearly apparent to SEM marketers operating in highly competitive verticals, for example the Travel, Finance and Insurance industries. Giving them the ability to accurately measure the profit performance of a search keyword results in efficient and profitable ad-spend.

Bridging the offline conversion gap that currently exists for many SEM agents is critical, especially for those who rely heavily on inbound phone calls as a lead source. With up to 43% of all calls coming from online search, it is surprising to learn that a number of supposedly, non-converting and unprofitable search keywords were in actuality, quite the opposite. These so called 'bad' keywords are actually responsible for generating highly valuable, inbound phone calls. This offline conversion information is priceless due to the insight it gives to SEM response rates and as a result many savy SEM agents are now truly able to measure & increase the ROI on ad-spend.

To learn more about Call Tracking and its uses for performance marketers, contact Jet Interactive.

A good piece from Alvin Eicoff, speaking about the importance of call tracking for DRTV.

Call Tracking

The development of telemarketing call centers has become just as important as any other element in DRTV.  When a person calls the number shown in a DRTV advertisement, they are directed to a call center where the call can be broken down into several statistics.  Most DRTV commercials place a unique 800-phone number on their spot, specific to that channel/daypart.  When a person calls one of the unique phone numbers, the call center can track which spot (channel/daypart) generated the call.  The call can then be analyzed and statistically reported by aspects such as cost per call, cost per lead, and conversion rate, which have become one of the most important elements when placing media.  These statistics help optimize where media is placed based on which channel/daypart/program produces the best statistics.  Many call centers today possess real-time tracking technology that gives media buyers the power to know more data faster and optimize more effectively based on this data.

Contact Jet Interactive for further information about Call Tracking and how it can be utilised for DRTV.

§  Does your web marketing generate phone calls?

§  Do phone calls to your business generate revenue?

§  Does a certain search, page or section of your website cause visitors to pick up the phone?

§  Does your site promote phone calls for visitors who prefer to contact you over the phone?

§  Do your customers end up purchasing offline?

If you answered YES to any of these questions, you can benefit from call tracking. Contact us for more information about How Call Tracking can help increase your ROI, Marketing Effectiveness and Jet Call Tracker^TM.  

Laura Lake gives another great insight into the application of Call Tracking to track your offline marketing efforts.

Jet Interactive provides call tracking services to Australian based Marketing Professionals to enhance their ROI.