Great piece from Jason Tabeling on the importance of using telephone numbers in mobile search campaigns. To track these calls it is vital to use trackable 13, 1300, 1800 or local numbers and a tracking app like Jet Call Tracker™.

Quite incredibly Jason reports that his agency has seen “call volume increase by 96 percent from January to April” with some of his clients.

If you have any questions regarding mobile advertising needs in Australia please be sure to give one of the friendly crew at Jet Interactive a call on 1300 10 13 10 or go to www.jetinteractive.com.au