In today's increasingly technology-driven market, there are incredible opportunities for savvy marketers looking to enhance the online-offline relationship with their customers. However, many are struggling in their ability to execute holistic, multi-channel campaigns. Especially when trying to track the offline conversions from online campaigns. This shortfall stems primarily from the inability to piece together customer behaviour from both their online and offline worlds. Call Analytics helps Marketing Managers bridge that gap, reaping huge rewards including stronger conversions, better ROI, and greater insight into customer behaviour. But possibly the largest reward is that you and your marketing team will able to consistently make better decisions.

Implementing call analytics into your multi channel campaign allows you to monitor your most effective channels including the offline conversions from online marketing. With a large proportion of customers now engaging in a research online buy offline mentality (up to 80% of all buyers), savvy marketing executives are now implementing Call Analytics to help monitor this trend and to enhance their campaigns, ultimately increasing their overall ROI.

While almost all companies with online marketing initiatives utilising a web analytics tool. Only a small fraction, currently use Call Analytics to accurately track the source of their leads. For those not using Call Analytics, the result is a false sense of the true online and offline ROI, and in most cases they are actually getting less credit than they deserve. When used in conjunction with Web Analytics, Marketers get a true understanding of the overall response. Providing details of where sales are originated, helping to connect with the most active markets and generating an amazingly successful way to view and evaluate marketing expenditure. This style of integrated approach to measuring online and offline media, gives marketers are significantly increase in the effectiveness of their marketing.

For some website visitors, the phone is familiar and they want personal contact. Helping build their trust in the company, or adding to the legitimacy of the business. Many still use the phone especially when purchasing something that is perceived to be complex or has options away from the standard. Also, the phone increases the conversion of leads as customers calling are typically in a buying mode as the majority of their research has been done online.

Call Analytics allows you to measure the response rates for all executions in a campaign. By placing dedicated call analytics numbers across various campaign mediums such as DM, Print and online marketers can evaluate the effectiveness of the different types of direct response advertisements. Providing valuable insight into overall response rates, and new Geographic or Demographic markets. Using Call Analytics in association with Dynamic Landing Pages is the most effective and efficient way to capture what marketing is driving the calls. Allowing you to track your campaigns uniquely to suit your business, either by Keyword, Ad groups or Campaign medium.

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